Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand. Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.