Nowadays, when efficiency and punctuality count, and the old saying "time is money" has taken on a literal meaning, you cannot do without a watch. It may seem that choosing and buying a new wristwatch is nothing difficult - after all, there are plenty of shops on the market with a wide range of branded watches. However, in the rush of everyday life, many consumers choose to shop online. We prove that a successful purchase of wristwatches in an online shop is possible!